Job Summary
The Communication & Marketing department within The Samuel Ginn College of Engineering is seeking candidates for the position of Digital Marketing Specialist.

This role will serve the college’s online recruitment efforts, as well as serve to assist and enhance the entirety of the college’s digital communication and marketing efforts including, but not limited to, on campus undergraduate and graduate recruiting, development solicitation, corporate relations, research partnerships, underrepresented recruiting and much more.

The Digital Marketing Specialist (DMS) leads the development, maintenance, and analysis of data sent through marketing channels and third-party applications/add-ons for the college to support its strategic communication and marketing goals. Works with academic units and teams to support the CRM (Salesforce Marketing Cloud) and coordinates strategy and optimization aligned with marketing efforts designed to support faculty, staff, and student recruitment, recognition, development, and engagement. Aids units in the transition from traditional communication approaches and protocols to Marketing Cloud and is responsible for building, maintaining, and continually improving the use of the CRM platform to support communication and engagement with diverse stakeholder groups. Coordinates the development of creative strategies and content and works closely with the Salesforce CRM team to ensure platforms are well integrated, as those internal staff users of the platform are trained for success.

Auburn University is more than just an institution; it’s a vibrant community where real people come together to make a difference. Our commitment to students, employees, communities, and our world runs deep, and it’s reflected in every corner of our campus and beyond.

Life-Changing Impact: At Auburn, our work changes lives. Whether it’s groundbreaking research, innovative teaching, administrative operations or community outreach, every effort contributes to positive change. We’re not just clocking in; we’re making a lasting difference in the lives of others.

How We Support You: Auburn cares for its greatest assets—its employees. Generous benefits, educational opportunities, and a supportive work environment make it a place where you can thrive. From health insurance to retirement plans, we’ve got you covered. Learn more about how we support employees by visiting aub.ie/working-at-auburn.

Come and Stay: The median length of employment for an Auburn employee is 10 years. That’s because Auburn invests in its people. We’re not a revolving door; we’re a family. The Auburn Family. We grow together, learn together, and build lasting relationships.

Sweet Home Alabama: The Auburn/Opelika area exudes small-town charm and warmth. With cozy traditions, excellent schools, and vibrant downtowns, it’s a place where you’ll feel at home. Plus, we’re centrally located in the Southeast with easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.

A Place for Everyone: We are committed to fostering an environment where everyone feels valued and respected, and we celebrate our unique perspectives, backgrounds, and experiences. When you work at Auburn, you’re a part of a rich tapestry of individuals who bring their authentic selves to the table to create a welcoming and engaging university community.
Essential Functions
CRM Marketing Integration: Provides overall platform support of Marketing Cloud for the college and builds, maintains, and improves Marketing Cloud user journeys following design and process protocols. Works with CRM Salesforce Team to help facilitate the development, delivery, training, and performance evaluation of strategic communications and digital marketing to the college. Supports Auburn’s CRM system development and implementation by training and educating new users, providing input to technical solutions, exploring and implementing features for efficiency, and serving as a CRM campaigning expert. Efforts include building campaigns and assessing strategic messaging for the college. Provides coordination to develop creative strategies and content and works closely with the Salesforce CRM team to ensure platforms are well integrated, as those internal staff users of the platform are trained for success.
Marketing and Strategic Communication Coordination: Provides coordination and creative support to strategic projects on behalf of the college’s units, including overseeing current and future digital marketing and communication efforts from initiation to development, implementation, assessment, and modification where
needed. Serves as the primary point of contact for developing key marketing strategies and supporting the creation of associated collateral, including marketing automation processes and campaign management. ·
Social Media: Manages and operates the college’s social media accounts and paid marketing campaigns to align with the college’s strategic communications and marketing objectives.
Search Engine Optimization and Marketing: Enhance the college’s visibility and reputation through search engine optimization and marketing; enhance undergraduate, graduate and online enrollment to align with the college’s strategic objectives. ·
Performs other duties as assigned.
Minimum Qualifications
Minimum Qualifications
Education: Bachelor’s Degree – Degree in Communication, Marketing, Data Management, or related field.

Experience: Five years experience in marketing and communications services.

Substitutions: Indicated education and experience is required; no substitutions allowed.
Minimum Skills, License, and Certifications
Minimum Skills and Abilities
Knowledge of Salesforce Marketing Cloud and email marketing best practices are required. Understanding design processes and resources and creating and refining strategic communications and marketing efforts processes to integrate digital solutions efficiently and effectively. Strong interpersonal skills, project management skills, writing and editing for various media (including digital, media, social), skills developing content for digital platforms, integrated marketing, communication skills, and skills developing assessment tools. Experience with Google AdWords, Facebook, X, LinkedIn and Instagram marketing is required.
Minimum Technology Skills
Working knowledge of SQL, AmpScript, JSON and Java script are highly preferred, but not required.