CRM Systems Manager

Ball State University

Muncie, IN

ID: 7293457 (Ref.No. BSU45576)
Posted: Newly posted
Application Deadline: Open Until Filled

Job Description

The CRM Systems Manager will serve as an expert in the Enrollment Planning and Management (EPM) division’s Customer Relationship Management (CRM) solution. This individual will support the CRM team by providing overall management of the CRM functionality to include applications, document management, inquiry and prospect data uploads, queries and reporting, communication support, event management, user training, and system integrations.

Ball State University welcomes applicants for our CRM Systems Manager position.

Job Function:

The CRM Systems Manager will serve as an expert in the Enrollment Planning and Management (EPM) division’s Customer Relationship Management (CRM) solution. This individual will support the CRM team by providing overall management of the CRM functionality to include applications, document management, inquiry and prospect data uploads, queries and reporting, communication support, event management, user training, and system integrations.

Minimum Education:

Bachelor’s degree from an accredited institution.

Preferred Education:

Bachelor’s or master’s degree in a technology or business-related program.

Minimum Experience:

At least one year of professional IT experience including project management experience, or two years in higher education operations or related field. Strong understanding of the CRM platforms, with the ability to build custom apps and objects, rules, queries, dashboards, and workflows.

Duties and Responsibilities:

  • Participate in strategic multi-team project development and maintenance. Coordinate and communicate with vendors, Enrollment Planning and Management (EPM), Information Technology Services, and all other university stakeholders.
  • Provide overall management of the CRM to include user support, application management, query/report building, communication support, event management, other various system functionality.
  • Automate integration of admission and student information data systems. Provide integration support for data needs with outside vendors. Responsible for data import from internal systems, external systems, and vendors.
  • Gather detailed requests for improvements or changes to the system, and implement these changes as appropriate. Design, build proof-of-concepts, and test new applications, functionality, and integrations. Troubleshoot and debug newly developed functionality.
  • Ensure integrity of student data, and assists with routine daily, monthly, and yearly data quality and integrity checks to maintain accuracy of system data.
  • Create and maintain comprehensive documentation for all processes and data integrations with the CRM.
  • Provide end user training and support, and onboard new users.
  • Maintain a current knowledge of relevant university procedures and data policies.
  • Be an active member of the CRM community, to include but not limited to; attend annual conference, webinars, and other professional development opportunities to keep up to date on best practices and system enhancements
  • Perform other related duties as assigned.


At Ball State University, we recognize inclusive excellence as an integral endeavor to fulfill our University’s mission and our strategic plan. We recruit, support, and retain a diverse population of students, faculty, and staff. We encourage and reward diversity of thought. We promote a work environment that encourages and rewards innovation and creativity. We pledge to keep Inclusive Excellence at the highest level of institutional importance and as a foundation in all that we strive to do. Our over-arching goal for Inclusive Excellence is to adopt a university-wide Inclusive Excellence approach to academic, administrative support, and service functions of the university. We believe Inclusive Excellence must be infused in every step we take.