Responsibilities*
Implement marketing strategies and tactics for select clinical service lines and departments.
Provides support and assistance with day-to-day marketing activities, exercising independent judgment and creativity.
Coordinate multiple complex projects in a fast-paced, service-oriented and cross-functional team-based environment. Projects can range from web content development, email campaign development, brochure creation and production, photo shoot planning and coordination, etc.
Ensure projects are completed on time and within budget.
Communicate effectively with clients and vendors to align shared expectations and optimize productivity.
Develop accessible and engaging written content, applying sophisticated writing skills across multiple platforms that include web, social media, print collateral, email newsletters, for example.
Maintain a level of proficiency relative to search engine marketing (SEM) and search engine optimization (SEO) techniques and best practices.
Assess marketing strategies of key peers in the field of health care and children's hospitals.
Work in partnership will colleagues in public relations, social media, digital engagement/web development, creative services, community outreach and fundraising to ensure unified positioning and efficient, effective communications.
Analyze and evaluate performance of marketing and brand preference strategies, and recommend changes to optimize performance of campaigns and strategies.
Support routine reporting of KPIs to client leadership.
Maintain thorough knowledge of integrated brand marketing best practices, particularly in the field of health care.
Demonstrate ongoing commitment to innovation and continuous improvement.
Model behaviors that value the diversity of our caregivers, patients, and customers and support an environment that is inclusive, welcoming and respectful.
Required Qualifications*
Bachelor's degree
5-8 years experience developing and implementing creative marketing/communication plans.
Desired Qualifications*
Bachelors degree in marketing, communications, advertising or related field.
Agency and/or health care marketing experience.