Location: Moraga, CA
Open Date: May 09, 2024
Deadline:

Description:Founded in 1863, Saint Mary's is a residential campus nestled 20 miles east of San Francisco in the picturesque Moraga Valley. Based in the Catholic, Lasallian and Liberal Arts traditions, Saint Mary's currently enrolls more than 4,000 students from diverse backgrounds in undergraduate and graduate programs. The De La Salle Christian Brothers, the largest teaching order of the Roman Catholic Church, guide the spiritual and academic character of the College.

As a comprehensive and independent institution, Saint Mary's offers undergraduate and graduate programs integrating liberal and professional education. Saint Mary's reputation for excellence, innovation, and responsiveness in education stems from its vibrant heritage as a Catholic, Lasallian and Liberal Arts institution. An outstanding, committed faculty and staff that value shared inquiry, integrative learning, and student interaction bring these traditions to life in the 21st century. The College is committed to the educational benefits of diversity.


Qualifications:
MKT 767 (Formerly MKT 341), Marketing Research, Graduate Autumn Term 2024

In-Person Thursdays 10/3 - 12/12, 6:00pm - 10:00pm.

No Class the Week of Thanksgiving

This course explores both quantitative and qualitative approaches to understanding markets and customers. Topics include the use of secondary information and databases, interviews and focus groups, and survey research and test marketing. The course emphasizes using marketing research in new product development.

Qualifications:

- Ph.D. degree in Marketing or a closely related field and a recent publication record in the field, OR

- A Master’s degree in Marketing or a closely related field and five years of current, relevant professional experience.



To apply, visit https://apply.interfolio.com/146066