Job Description
The Marketing Cloud Specialist supports the university’s enterprise student communications strategy through the day-to-day operation and use of Salesforce Marketing Cloud. This position helps campus partners effectively use the platform by supporting established governance processes, communication workflows, documentation, training, and user enablement. The Specialist builds and supports student communication journeys, reviews communications for alignment with established standards and best practices, and helps improve the consistency, relevance, and personalization of university communications. Working closely with the Marketing Cloud Manager, central CRM team, campus business units, and technical partners, this role also analyzes platform usage and communication effectiveness, identifies opportunities for improvement, and recommends solutions that support continued adoption and optimization of Marketing Cloud.

Responsibilities
Support Marketing Cloud Operations:

• Manage day-to-day marketing operations within Salesforce Marketing Cloud, including governance processes, documentation, and user enablement

• Responsible for reviewing output from business units, identifying any discrepancies, and consulting with business owners on proper platform standards, workflows, and best practices to ensure compliance with all operations

• Build and maintain structures, tools, and processes that support consistent intake, planning, calendaring, creation, and distribution of communications

• Develop and maintain framework, documentation, and training materials to ensure effective platform usage by campus partners, and work with the Marketing Cloud Manager to finalize and distribute these resources. and training materials to support effective platform usage by campus partners

• Coordinate with the central CRM team, Office of Communications and Marketing, partner business units, and OIT technical teams



Support Student Communications & Journeys:

• Build basic enterprise-level student journeys within Salesforce Marketing Cloud

• Ensure communications align with established standards for consistency, relevance, and personalization

• Encourage adoption of Marketing Cloud as the university’s primary student communication channel

• Gather and review data related to communication effectiveness and platform usage

• Support ongoing optimization efforts by independently analyzing and making recommendations to the Marketing Cloud Manager to approve implementing updates and improvements

• Contribute as an active member and advisor to the university’s enterprise Salesforce CRM team by identifying issues and needs, presenting recommended solutions, and collaborating with the team to elevate and implement improvements

Qualifications
Required Qualifications

Education: Associate’s Degree in Marketing, Business, Information Science, or related field

Experience: 2 – 3 years of experience in marketing technology or digital marketing roles

Knowledge, Skills, & Abilities:

Working knowledge of digital communication and marketing platforms, methods, and best practices

Knowledge of basic automation and personalization approaches within communications platforms

Strong organizational and problem-solving skills

Ability to manage multiple tasks simultaneously and meet recurring deadlines

Ability to work collaboratively across teams and represent the office professionally in campus interactions

Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.



Preferred Qualifications

Education: Bachelor’s Degree

Experience:

Salesforce Marketing Cloud Email Specialist certification

Experience working in a higher education marketing, communications, or IT environment

Experience working with Salesforce Marketing Cloud or similar enterprise marketing platforms

Experience with Marketing Cloud Connect for CRM/Marketing Cloud integration

Knowledge of data governance, privacy, and compliance requirements

Knowledge, Skills, & Abilities:

Working knowledge of SQL for querying, filtering, and managing data extensions

Working knowledge of AMPscript for dynamic content and personalization

Ability to bridge business requirements and Marketing Cloud capabilities

Basic understanding of HTML, CSS, and responsive email design principles