Marketing Operations Manager
Job Description
Marketing Operations Manager
Hiring Department
The University of Texas Permian Basin's Department of Marketing & Communications welcomes applications for the position of Marketing Operations Manager
Salary Range
$60,000.00 depending on qualifications
Essential Functions
Campaign & Vendor Management
1. Manage the operational execution of assigned paid and organic marketing campaigns in collaboration with third-party vendors and internal partners.
2. Coordinate campaign assets, including creative files, links, vanity URLs, UTM parameters, approved social copy, and video content, and confirm that required materials are complete and delivered on schedule.
3. Review campaign components for accuracy and alignment with established brand requirements and route creative, copy, or strategy questions to the appropriate Marketing and Communications staff.
4. Serve as the primary operational point of contact between internal stakeholders and external vendors for campaign timelines, deliverables, status, and issue resolution.
Project Management & Execution
5. Administer campaign workflows in Monday.com or another approved project management platform, including project intake, timelines, task assignments, dependencies, and status tracking.
6. Maintain the cross-channel marketing calendar and coordinate campaign schedules, launch dates, deadlines, and deliverable handoffs.
7. Monitor multiple concurrent campaigns, identify risks, delays, or bottlenecks, and implement or recommend solutions that keep work on track.
Cross-Functional Coordination
8. Coordinate with colleges, departments, Enrollment Management, Student Affairs, Advancement, Athletics, and other campus partners to gather required information and assets and align expectations for deliverables and timelines.
9. Provide guidance to campus partners and vendors on approved campaign submission, asset, timeline, tracking, and workflow requirements.
Data & Performance Analytics
10. Track, analyze, and report campaign performance using Google Analytics, CRM systems, advertising platforms, and related tools.
11. Develop and maintain dashboards and reporting frameworks that evaluate campaign performance, return on investment, project status, and marketing operations effectiveness.
12. Maintain data integrity for UTM parameters, campaign attribution, links, naming conventions, and related tracking data.
13. Translate campaign and workflow data into actionable recommendations that improve campaign effectiveness, resource use, and service delivery.
Process Optimization
14. Develop, document, standardize, and refine marketing operations workflows, templates, campaign tracking methods, and operating procedures to improve efficiency and scalability.
15. Identify opportunities to automate repetitive tasks and improve integrations among project management, CRM, analytics, advertising, and marketing automation platforms.
16. The job description is not a complete list of all responsibilities and duties performed by employees. Employees may perform other related duties as assigned by their immediate supervisor.
Required Qualifications
2. Three (3) years of experience in marketing operations, project management, campaign management, digital marketing, marketing analytics, or related professional work.
3. Experience working with third-party vendors and coordinating multi-channel campaigns.
4. Experience building and maintaining project timelines, task assignments, status tracking, and cross-functional workflows.
5. Experience using project management platforms such as Monday.com, Asana, Jira, or comparable tools.
6. Experience with campaign reporting, digital marketing metrics, UTM parameters, and attribution methods.
7. Experience communicating project requirements, timelines, risks, and recommendations to multiple internal and external stakeholders.
Preferred Qualifications
2. Experience with CRM systems such as Salesforce or Slate.
3. Experience building dashboards with Looker Studio, Tableau, Power BI, or comparable reporting tools.
4. Experience with marketing automation platforms, web analytics tools, advertising platforms, or tag-management tools such as Google Tag Manager.
5. Experience developing standard operating procedures, workflow documentation, campaign templates, or process-improvement tools.
Additional Information
Required Application Materials
1. Cover Letter
2. Résumé
3. List of References
4. Transcripts (Preferred)
5. Letters of Recommendation (Preferred)
Conditions of Employment
1. The job description is not a complete list of all responsibilities and duties performed by employees. Employees may perform other related duties as assigned by their immediate supervisor.
2. Employment is subject to an introductory period to monitor employee performance.
3. Once hired, the prospective employee must present documentation within three (3) days of the hire date to establish their identity and employment eligibility as required by Immigration and Customs Enforcement (ICE). Applicants must be able to show proof of eligibility to work in the United States by time of hire. UTPB participates in e-Verify.
4. Employees must be able and willing to travel and perform duties away from campus as necessary and must be able to operate a licensed motor vehicle, have access to a dependable motor vehicle, and possess a valid state driver's license. Must have and maintain a satisfactory driver's record.
5. Employment is contingent upon a successful background check.
6. UT Permian Basin is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Schedule
Generally, the normal work hours for the university are Monday through Thursday, 7:30 – 5:30 pm; Friday, 8:00 am – 12:00 pm with a one-hour lunch. The individual holding this position may need to be available early morning, evening, and on weekends to meet the needs of the department. Hours worked may differ with some departments.
Standard Working Conditions
1. Able to lift various materials up to 25 pounds on an occasional basis.
2. Able to bend, crouch, and reach continuously.
3. Physically able remain seated, frequently to continuously.
4. Able to remain standing up to 15% of the time.
5. Possesses dexterity abilities required to perform job duties including extensive keyboard work, operating office equipment, performing filing, and other job-related responsibilities that include extensive wrist and hand movement.
6. Standard working conditions may differ depending on department and occupation
University Benefits
1. UT Permian Basin offers an excellent compensation package including heath, retirement, & fringe benefits for eligible employees.
2. Coverage includes medical, prescriptions, life insurance, AD&D, and matching retirement provided by UTPB.
3. You may also be eligible to add dental, vision, family coverage, & flex-spending accounts, additional retirement, and a few other coverages as options too.
4. Fringe benefits include tuition reimbursement (after one year of service), wellness breaks, employee assistant program (EAP), and meal deals, among other perks and discounts!
5. Our benefits package, along with an ample leave policy, make for a great total compensation package.
About the University
The University of Texas Permian Basin is located in Odessa, Texas. It was authorized by the Texas Legislature in 1969 and founded in 1973. The Permian Basin is one of the fastest-growing, culturally vibrant, economically invigorated regions of the country – full of industry, culture, and wide-open spaces. At the academic heart of this area sits The University of Texas Permian Basin – which every year, delivers smart, savvy leaders across the U.S.
As a regional, comprehensive institution, The University of Texas Permian Basin serves a diverse community of students from the region, the state, and beyond. Through excellence in student-centered teaching, learning, research, and public service, the University cultivates engaged citizens and impacts lives while advancing the technology and public interests of West Texas.
Our vision is that the University of Texas Permian Basin will be an innovative, responsive university that thinks large and lives local. We will lead in advancing education, research, economic competitiveness, and cultural enrichment.
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Thank you for your consideration in today's job market. We look forward to connecting with you more in the future.
To apply, visit https://apptrkr.com/7338761"">https://zahr-prd-candidate-ada.utshare.utsystem.edu/psp/ZAHRPRDADA/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=10&JobOpeningId=15816&PostingSeq=1&SiteId=1&languageCd=ENG&FOCUS=Applicant
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