Job Summary
Enrollment Management Information Technology is seeking a Web and Digital Experience Manager. This is a full-time (1.00 FTE), 12-month, professional faculty position.

The Web and Digital Experience Manager leads the strategy, performance, and continuous optimization of Enrollment Management’s web ecosystem to support student recruitment, engagement, and conversion.

This position is responsible for both the design and ongoing effectiveness of web experiences, ensuring that digital properties are user-centered, accessible, and aligned with institutional brand standards while also being measurable, data-informed, and accountable to recruitment outcomes.

The role blends web strategy, user experience, and marketing intelligence, leveraging analytics platforms (e.g., Google Analytics 4), CRM data (Slate), and digital marketing performance metrics to evaluate effectiveness, identify opportunities, and drive continuous improvement across the prospective student journey.

Working in close partnership with Admissions, Financial Aid, Scholarships, Ecampus, and other stakeholders, this position translates data into actionable insights and leads optimization efforts that increase inquiry generation, application volume, and enrollment yield.
Why OSU?

Working for Oregon State University is so much more than a job!


Oregon State University is a dynamic community of dreamers, doers, problem-solvers and change-makers. We don’t wait for challenges to present themselves — we seek them out and take them on. We welcome students, faculty and staff from every background and perspective into a community where everyone feels seen and heard. We have deep-rooted mindfulness for the natural world and all who depend on it, and together, we apply knowledge, tools and skills to build a better future for all.


FACTS:


• Top 1.4% university in the world

• More research funding than all public universities in Oregon combined

• 1 of 3 land, sea, space and sun grant universities in the U.S.

• 2 campuses, 11 colleges, 12 experiment stations, and Extension programs in all 36 counties

• 7 cultural resource centers that offer education, celebration and belonging for everyone

• 100+ undergraduate degree programs, 80+ graduate degrees plus hundreds of minor options and certificates

• 35k+ students including more than 2.3k international students and 10k students of color

• 217k+ alumni worldwide

• For more interesting facts about OSU visit: https://oregonstate.edu/about


Locations:


Oregon State has a statewide presence with campuses in Corvallis and Bend, the OSU Portland Center and the Hatfield Marine Science Center on the Pacific Coast in Newport.


Oregon State’s beautiful, historic and state-of-the-art main campus is located in one of America’s best college towns. Corvallis is located close to the Pacific Ocean, the Cascade mountains and Oregon wine country. Nestled in the heart of the Willamette Valley, this beautiful city offers miles of mountain biking and hiking trails, a river perfect for boating or kayaking and an eclectic downtown featuring local cuisine, popular events and performances.


Total Rewards Package:


Oregon State University offers a comprehensive benefits package with benefits eligible positions that is designed to meet the needs of employees and their families including:

• Medical, Dental, Vision and Basic Life. OSU pays 95% of premiums for you and your eligible dependents.

• Free confidential mental health and emotional support services, and counseling resources.

• Retirement savings paid by the university.

• A generous paid leave package, including holidays, vacation and sick leave.

• Tuition reduction benefits for you or your qualifying dependents at OSU or the additional six Oregon Public Universities.

• Robust Work Life programs including Dual Career assistance resources, flexible work arrangements, a Family Resource Center, Affinity Groups and an Employee Assistance Program.

• Optional lifestyle benefits such as pet, accident, and critical illness insurance, giving you peace of mind and the support you need to thrive in all aspects of your life.


Oregon State University is deeply committed to the principles of a Health Promoting University. This commitment drives a collaborative approach across OSU’s safety and well-being programs, reducing silos and coordinating efforts to enhance employee safety and well-being. By prioritizing resources that support the health of both employees and students, OSU fosters a culture of care and a healthier campus environment where everyone can thrive.


2025 Best Place for Working Parents® Designation!


Future and current OSU employees can use the Benefits Calculator to learn more about the full value of the benefits provided at OSU.
Key Responsibilities
30% Web Strategy, UX, and Experience Design
Lead the strategic design, structure, and evolution of Enrollment Management web properties to support student discovery, engagement, and conversion
Apply user-centered design principles informed by behavioral data, analytics, and stakeholder input
Design and optimize site architecture, navigation, and content strategy to improve usability and conversion outcomes
Develop wireframes, prototypes, and design concepts to communicate solutions to stakeholders
Conduct UX research and usability testing, integrating findings with analytics insights to guide improvements
Ensure all digital experiences meet accessibility (WCAG 2.1 AA), performance, and mobile responsiveness standards
Continuously refine user experiences based on measurable outcomes, not solely design intuition

30% Digital Analytics, Marketing Intelligence, and Performance Optimization
Lead the measurement strategy for EM web and digital marketing efforts, defining KPIs, conversion goals, and success metrics aligned with recruitment objectives
Own and manage Google Analytics 4 (GA4) implementation, including event tracking, funnel analysis, and user behavior reporting
Develop dashboards and reporting frameworks that provide clear, actionable insights to leadership and stakeholders
Analyze website and campaign performance to identify trends, opportunities, and areas for optimization
Partner with CRM stakeholders to connect web activity with Slate data, including lead generation, inquiry conversion, and applicant behavior
Evaluate cost-per-inquiry, cost-per-acquisition, and other efficiency metrics to inform marketing and web investment decisions
Lead A/B testing and experimentation strategies to improve engagement and conversion rates
Translate complex data into clear recommendations that drive strategic decisions

25% Web Operations, Governance, and Stakeholder Support
Oversee ongoing maintenance and optimization of EM web properties within Drupal, ensuring stability, scalability, and performance
Ensure proper analytics tagging, tracking standards, and data integrity across all digital properties
Collaborate with stakeholders to assess needs, define requirements, and deliver effective web solutions
Provide consultation and guidance to EM units on digital strategy, web best practices, and performance optimization
Develop and maintain documentation, standards, and governance for web and analytics practices
Manage content lifecycle processes, ensuring timely updates and alignment with recruitment priorities
Monitor emerging trends in web, analytics, and digital marketing to inform continuous improvement

10% Supervision and Project Oversight
Supervise student employees and/or contractors, including hiring, training, assigning work, and evaluating performance
Provide oversight for vendor-supported initiatives, ensuring quality, timelines, and deliverables are met
Manage project priorities and workflows across multiple concurrent initiatives

5% Inclusive Excellence and Accessibility
Ensure digital experiences meet accessibility standards and support diverse user needs
Incorporate inclusive design and content strategies that reflect OSU’s commitment to equity and access
Use analytics to evaluate and improve engagement across diverse and underrepresented audiences
Partner with stakeholders to ensure digital communications are inclusive and culturally responsive
What You Will Need
Bachelor’s degree in Information Technology, Marketing, Communications, or a related field
5 years of professional experience in web management, digital strategy, or related field
Experience managing and optimizing websites using a CMS (e.g., Drupal)
Demonstrated experience with web analytics platforms, particularly Google Analytics 4 (GA4)
Experience translating data into actionable insights that inform digital strategy and decision-making
Experience working with CRM systems such as Slate or similar platforms
Strong understanding of user-centered design, accessibility standards (WCAG), and web performance best practices
Excellent communication, organizational, and stakeholder engagement skills with diverse communities

This position is designated as a critical or security-sensitive position; therefore, the incumbent must successfully complete a criminal history check and be determined to be position qualified as per University Standard: 05-010 et seq. Incumbents are required to self-report convictions and those in youth programs may have additional criminal history checks every 24 months.
What We Would Like You to Have
Experience with conversion rate optimization (CRO), A/B testing, and experimentation frameworks
Experience implementing and managing tag management systems (e.g., Google Tag Manager)
Experience building dashboards and reports using tools such as Looker Studio, Power BI, or similar
Familiarity with digital marketing performance metrics (ROI, CPA, attribution models)
Experience connecting web analytics with CRM and marketing data ecosystems
Experience in higher education, particularly in recruitment or enrollment marketing
Supervisory experience
Experience working in cross-functional teams with marketing, IT, and enrollment stakeholders
Working Conditions / Work Schedule
Typical schedule will be Monday through Friday 8am-5pm. Some evening and weekend work may be required due to project deadlines. Hybrid or remote schedule possible with approval from supervisor.