Job Summary
The Director of Marketing and Communications leads the strategy, development, and execution of all marketing, communications, and promotional efforts for Pioneer Theatre Company (PTC), with a primary focus on driving ticket revenue and other earned income. As a member of the senior leadership team, this role plays a key part in shaping organizational strategy, strengthening institutional culture, and advancing PTC’s long-term vision.
This position oversees all aspects of marketing, communications, branding, and public relations. The Director ensures that all advertising campaigns, external messaging, and collateral materials consistently reflect PTC’s mission, vision, and values.
The Director is responsible for elevating PTC’s brand visibility within the community, expanding audiences, and deepening engagement with current patrons to foster long-term loyalty and growth.
Responsibilities
Key Responsibilities:
· Lead and execute integrated marketing campaigns for all productions, including subscription, single ticket, and group sales strategies that drive revenue and audience growth.
· Develop and steward PTC’s brand strategy, ensuring clear, consistent, and compelling messaging across all platforms and materials.
· Oversee the creation and execution of marketing and communications content, including digital, print, email, and social media.
· Lead and direct all press and media relations efforts end-to-end, including strategic planning, cultivating media relationships, developing and distributing press materials, coordinating interviews, and tracking coverage to ensure consistent, impactful storytelling that advances PTC’s visibility and institutional goals.
· Partner with Managing Director to develop and manage the annual marketing budget, ensuring effective and responsible use of resources.
· Collaborate cross-departmentally—including with Artistic, Development, Education, Patron Services, and Outreach—to ensure alignment of messaging, support fundraising and patron engagement strategies, and advance audience development and retention across all communities.
· Manage and mentor the marketing and communications team, setting priorities, supporting professional growth, and ensuring effective execution of departmental goals.
· Performs other duties as assigned to ensure the smooth operations of the marketing and communications department as well as the organization.

Essential Skills:
· Strong understanding of theatre and the performing arts, including production practices and audience dynamics.
· 5–7 years of professional experience in a related marketing and communications leadership role.
· Expertise in integrated marketing strategy, including digital, social, and audience development, with a focus on driving revenue growth.
· Proven track record of meeting or exceeding earned revenue goals.
· Strong media relations and strategic communications skills, including the ability to build relationships with press, craft compelling narratives, and effectively position the organization for impactful coverage.
· Demonstrated leadership and management experience, including team supervision, collaboration, and accountability.
· Strong organizational and project management skills, with the ability to prioritize and adapt in a fast-paced environment.
· Experience in budgeting, financial oversight, and data-informed decision-making.
· Experience overseeing brand management, public relations, special events, and campaign execution.
· Proficiency with marketing and CRM tools, including ticketing systems (Spektrix a plus), website management (WordPress), social media platforms, and email marketing (Constant Contact and DotDigital); familiarity with Adobe Creative Suite and related tools preferred.

Additional Requirements:
· Ability to travel locally for meetings, events, and press engagements; a valid Utah driver’s license (or ability to obtain one) and reliable transportation are required.
· Availability to work evenings and weekends as needed to support performances and events.
Minimum Qualifications
Bachelor’s degree in a related area or equivalency (one year of education can be substituted for two years of related work experience). Four to six years of progressively more responsible management experience. Background knowledge of hiring department’s area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department. Master’s degree in a related area may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.