Marketing Coordinator

Boise State University

Boise, ID

ID: 7302780
Posted: Newly posted
Application Deadline: Open Until Filled

Job Description

Job Summary/Basic Function:
The marketing coordinator will work with a cross-functional team of creative professionals throughout the creative process to track, coordinate, and implement marketing deliverables/tactics such as advertising, social media, design, email communication, websites, and content, and traffic final assets to vendors, team members, and the university community. This position will schedule campaign/project meetings and maintain creative briefs that list all deliverables and align the team on project goals. This role will enter and coordinate deliverables from the brief into the project management system and connect with stakeholders throughout the creative process to track the progress and approval of each deliverable to meet deadlines.

Level Scope:
Fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity. Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry-level professionals and/or support employees.

Essential Functions:
60% of Time the Marketing/Promotions Coordinator must:
● Demonstrate a strong ability to manage, coordinate, and deliver project deliverables/tactics to meet deadlines.
● Collaborate with the marketing team to promote key university events, programs and partnerships through targeted marketing.
● Be a steward of the Boise State graphic identity and ensure that marketing materials align with brand guidelines and standards.
● Support supplemental, programmatic or event marketing and deliverables tied to the brand-level, enterprise marketing campaigns.
● Play a key role in planning, coordinating and facilitating photo and video shoots to support university-wide marketing initiatives.
● Collaborate closely with a variety of stakeholders, both internal and external, on all aspects of marketing projects, including planning, gathering specifications/requirements, coordinating content, tracking progress of project, approvals, timelines, and budget.

35% of Time the Marketing/Promotions Coordinator must:

Determined by department needs
● In consultation with the Director of Marketing, lead the university Brand Committee meetings.
● Manages the university brand committee email inbox and collaborates with committee and the marketing team to respond to inquiries from campus partners.
● Manages marketing campaigns to ensure deadlines are met and the projects are on budget.
● Support the trademark licensing and marketing staff as needed.

5% of Time the Marketing/Promotions Coordinator must:

Perform other duties as assigned

Knowledge, Skills, Abilities:
● Ability to generate, cultivate and maintain business relationships with various stakeholder groups and demonstrate strong communication skills.
● Must be able to work independently, make decisions and problem-solve.
● Ability to compose written material with a succinct message and free of spelling or grammatical errors.
● Good knowledge of: creative directions and design best practices; the print industry and mailing regulations; developing and implementing communication and marketing plans, and project coordination.
● Experience: implementing marketing and advertising plans across various platforms including social media as well as computer literacy using Google Workspace and Creative Suite software.
● Maintain professional flexibility to accommodate rapidly changing priorities.