Overview: Reporting to the Dean of Admissions and Financial Aid, the Director for Admissions Marketing Communications will manage and oversee all recruitment campaign development and execution, most importantly the transactional communications through the Technolutions Slate CRM. This individual will also work closely and coordinate efforts with the Office of Marketing and Communications, especially as it relates to brand management and maintaining consistency. This position is based on the Mount Carmel campus in Hamden, CT.
About Quinnipiac: Quinnipiac University is a private, coeducational institution located 90 minutes north of New York City and two hours from Boston. The university currently has an enrollment of 9,000 students in more than 130 degree programs through its Schools of Business, Communications, Education, Computing, and Engineering, Health Sciences, Law, Medicine, Nursing, and the College of Arts and Sciences. Our 21 Division I teams have achieved remarkable success, boasting multiple conference titles. This includes a 2023 NCAA National Championship win in ice hockey, a three-time defending national champion women's rugby team, and a trip to the Sweet 16 for our women's basketball team. The Quinnipiac University Poll is nationally recognized as a leader in public opinion research, and the university is consistently recognized by U.S. News & World Report and Princeton Review's "The Best 388 Colleges." The university is in the midst of program expansion and renewal for both traditional and adult learners, attraction of diverse communities, development of innovative corporate partnerships, and construction of an ambitious set of capital projects. For more information, please visit qu.edu. Connect with Quinnipiac on Facebook, Instagram, YouTube, TikTok and X.
Responsibilities:
Develop a comprehensive outreach strategy for building undergraduate enrollment, including funnel management and development of first year, transfer, accelerated nursing, and international student communications.
Develop and manage the communications calendar.
Utilize data to make strategic decisions about where to focus efforts and direct communications. Pivot communications as needed to maximize ROI.
Serve as point person for external Admissions marketing vendors, including but not limited to the College Board, Niche, Capture, and EAB. Keep site profiles up-to-date, manage contract negotiations, and negotiate terms of contracts to efficiently utilize the available budget and maximize returns.
Coordinate and manage communications with prospective students and their families through multiple outreach channels including email, text message, social media and direct mail. Work closely with Marketing and Communications on all print piece development.
Develop admissions event invitations and communications strategies and copy for open houses, information sessions, admitted students’ days, virtual workshops, etc.
Assist Admissions and Financial Aid staff with the creation of presentation materials for travel and events.
Establish and implement policies, procedures, and standards for efficient and effective admissions communications and event registrations.
Provide actionable reports to assist leadership with decision-making.
Remain current on emerging technologies, innovative management tools, and admission and marketing best practices.
Represent the Office of Admissions on University committees, task forces and special assignments as required.
Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Other duties as assigned.
Education Requirements:
Bachelor's degree required
Master's degree preferred
Experience may substitute for some of the above education requirements
Qualifications:
5-7 years of experience in marketing communications, preferably in admissions at a higher education institution
Ability to think creatively, strategically and collaboratively
Experience with Admissions information systems (i.e. Technolutions Slate and Ellucian Colleague)
Comprehensive knowledge of educational systems.
Understanding of, sensitivity to, and respect for the diverse academic, socio-economic, ethnic, religious, and cultural backgrounds of Quinnipiac students
Strong interpersonal communication skills: strong relationship management skills.
Demonstrated ability to work with diverse populations and a commitment to diversity and inclusion