The University of Tennessee Foundation, Inc (UTFI) invites applications and nominations to fill the position of Salesforce Marketing Cloud Specialist on the Advancement Services team. Reporting to the Director of Digital Strategy & Innovation, the Salesforce Marketing Cloud Specialist will be responsible for overseeing marketing operations activities within Salesforce Marketing Cloud – the UT Foundation’s enterprise alumni and donor communications platform – including governance, business processes, and user enablement.



This role is pivotal in driving our digital marketing strategy, ensuring optimal inbox placement and deliverability, and enhancing engagement through expertly crafted marketing journeys. This position works closely with colleagues to improve email marketing conversion, adhere and advocate for email marketing best practices, and boost fundraising and advocacy efforts with multiple audiences, including alumni, donors, parents, students, faculty/staff and retirees.



Job responsibilities include, but are not limited to:



Marketing Cloud Operations: Serve as Marketing Cloud product owner and SME, managing its daily operations and governance to standardize usage across communication teams. Manage the structures, processes, and tools for content intake, planning, calendaring, creation, and distribution across the UT system. Provide training and support to team members on Marketing Cloud features and best practices. Ensure compliance with industry regulations and best practices, including CAN-SPAM and GDPR.



Digital Marketing Strategy & Engagement: Monitor and enhance email deliverability and inbox placement, resolving obstacles such as spam filters and block lists. Use Audience Builder to create advanced audience segments. Design, implement, and maintain automated journeys using Journey Builder and other tools to create seamless user experiences, enhance engagement and drive conversions. Track and analyze email performance metrics, generate regular reports, and present insights and recommendations to senior leadership and stakeholders.



Data Management: Manage subscriber data, ensure data integrity and proper segmentation for targeted campaigns, and collaborate with data teams to integrate Marketing Cloud and CRM systems.



Required Education and Experience

The candidate who fills the Salesforce Marketing Cloud Specialist position is required to have:

Bachelor’s degree in communication, public relations, business, marketing, computer science, IT, or related fields
2+ years of experience in email marketing and Marketing Cloud management
Knowledge of Marketing Cloud features, including Journey Builder, Automation Studio, Email Studio, and Audience Builder
Experience in building communications and creating content within a robust marketing platform
Ability to facilitate solutions across multiple stakeholder groups and lead individuals who are not direct reports
Strong analytical skills with data management experience
Excellent communication and collaboration skills


Preferred Education and Experience

In addition to meeting the required qualifications, the preferred candidate will have:

Advanced knowledge of digital communication and marketing platforms, methods, and best practices
3+ years of experience in marketing and Marketing Cloud Management
Familiarity with higher education advancement and fundraising processes
Salesforce Marketing Cloud Certifications


Application Process: Priority will be given to applications received on or before 8/9/24 via our Taleo application system. Applications must include a completed candidate profile, cover letter, resume, and contact information for three professional references. References will not be contacted without explicit permission of the candidate.



When determining minimum qualifications, only information entered into the candidate profile can be considered. Please ensure your candidate profile is completed in its entirety as it relates to qualifying education/work experience.



Questions about the search may be directed to [email protected].



Target Start Date: September 16, 2024



Benefits: Recognized as a Top Employer by Knoxville Top Workplaces in 2022 and 2023, the Foundation’s greatest asset is our team. Foundation employees are eligible for a comprehensive suite of benefits that includes:



Generous paid leave, accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
Flexible work arrangements, offering a hybrid schedule to most team members after successfully completing probationary period of 6 months.
Education benefits for employees and their dependents at UT System campuses
Retirement and deferred compensation plans, including 401(k), 403(b), etc.
Comprehensive medical, dental, and vision insurance plans
Employee discounts to attractions, services, and goods