POSITION SUMMARY

The Sales & Marketing Manager plays a pivotal role in driving the success of the University of Tennessee Press's publishing program. The Sales & Marketing Manager plans, implements, and manages strategic sales & marketing efforts across a front list of 35–40 titles per year and a backlist of more than 1,000 titles. The Sales & Marketing Manager is a dynamic and experienced professional who can collaborate with cross functional teams, authors, and vendors to promote UT Press's books and strengthen its brand presence in the market. The Sales & Marketing Manager reports to the Director of the Press.

Since its founding in 1940 as the state's book publisher, the primary mission of the University of Tennessee Press has been to support and enhance the University's place as a major research institution by publishing both outstanding works of scholarship by writers throughout the world and books of interest to general readers. In support of its mission, the Press publishes titles in many disciplines, including anthropology, American history—particularly related to the nineteenth century, American Civil War, and African Americans—Appalachian studies, sport & popular culture, and material culture. The Press is a member of the Association of University Presses.



RESPONSIBILITIES

Marketing, Advertising, & Publicity:
Drive brand recognition & sales to library & education markets, bookstores (indie & major retailers), distributors, consumers, & gift/special markets
Create & develop strategic marketing plans, including strategies for marketing, advertising, exhibiting, & promoting individual books & the Press list as a whole
Create & execute print & digital marketing campaigns, collaborating with authors, Press Director, and Press Publicity & Promotions Coordinator
Develop comprehensive conference strategy for maximum sales & acquisitions potential
Oversee overall media strategy
Oversee design of promotional materials
Develop branded content (e.g., podcasts, eNews, blogs, shareable graphics, downloadable resources, & video trailers)
Develop digital strategy, including website, social media, email, SEO, PPC, & influencer partnerships
Ensure integration of marketing efforts with UT Libraries' efforts
Oversee publicity & assist with events & conferences
Sales:
Take the lead in setting ambitious sales goals that drive growth & success
Through in-depth analysis of historical trends, market conditions, & industry forecasts, forecast future sales performance
Present seasonal lists to commissioned sales representatives, highlighting titles that will sell in reps' respective regions and advocating for Tennessee's list as a top priority for reps.
Manage booth/sales at conferences, ensuring captivating booth setup & coordinating the logistics of staffing & materials
Represent press for Ingram, Indie Next, & other house accounts
Through targeted marketing efforts, strategic partnerships, and innovative lead generation strategies, identify and engage potential customers
Analyze data & trends to identify opportunities & threats
Management & Leadership:
Manage publicity & promotions coordinator and commissioned sales representatives
Build relationships & practice active listening with authors, with an eye toward understanding author's target markets and leveraging their networks to create effective marketing campaigns
Lead strategic sales & marketing efforts
Collaborate with leadership on strategic vision, goals, and budgets
Complete 1 - 3 hours of professional development per month
Administrative/Operations:
Develop & maintain marketing budget
Analyze ROI on marketing to evaluate & shape marketing program, sharing insights & campaign results with stakeholders
Prepare reports on marketing performance for library administration
Assist acquisitions process by analyzing & reporting on marketability of potential projects
QUALIFICATIONS

Required

Bachelor’s Degree in English, Marketing, or related field.
Proven experience marketing academic, trade, and/or textbooks in the publishing industry or a related field, with strong understanding of the publishing industry.
Knowledge, Skills, and Abilities

In-depth knowledge of marketing principles, trends, and best practices.
Proficient in digital marketing channels, including social media, SEO, email marketing, and content management systems.
Excellent written and verbal communication skills, with the ability to create compelling marketing content.
Analytical mindset with the ability to interpret data and draw actionable insights.
Strong leadership and team management abilities.
Creative thinker with a passion for innovation and staying up-to-date with industry trends.
Preferred

Master’s Degree
Experience in book marketing, or agency experience.
Preferred Knowledge, Skills, and Abilities

Knowledge of trends and current issues in academic publishing, including electronic publishing, print-on-demand, and Open Access.