Job Description
The Marketing Generalist at Lincoln Memorial University plays a pivotal role in supporting the strategic marketing and public relations initiatives of the institution. This position reports directly to the Executive Director for Marketing and Public Relations and operates within the Division of Administration. As a key member of the marketing team, the Marketing Generalist will contribute to the development and execution of comprehensive marketing plans, promotional campaigns, and communication strategies to enhance the universitys brand presence and achieve organizational goals.
Required Qualifications
*bachelors degree in communications, public relations, marketing, or a related field.
Preferred Qualifications
*masters degree.
Physical Demands
Campus LMU-Knoxville
Job Duty
Job Duty
promote the mission of Lincoln Memorial University to all faculty, staff, students and to the community at large;
Job Duty
promote effective working relationships among faculty, staff and students;
Job Duty
participate on university committees;
Job Duty
write, edit and distribute press releases to the media;
Job Duty
(Campaign Development and Execution) collaborate with the Executive Director to conceptualize, plan, and execute integrated marketing campaigns to promote university programs, events, and initiatives;
Job Duty
ensure consistency in messaging and branding across various channels
Job Duty
(Content Creation) generate compelling and engaging content for digital and traditional marketing channels, including social media, websites, email campaigns, and print materials;
Job Duty
collaborate with content creators, designers, and other stakeholders to produce high-quality materials;
Job Duty
(Market Research) conduct market research to identify trends, competitor strategies, and opportunities for innovation in the higher education landscape;
Job Duty
utilize data and analytics to inform decision-making and measure the effectiveness of marketing efforts;
Job Duty
(Event Coordination) assist in the planning and execution of university events, coordinating promotional activities and ensuring a consistent brand presence;
Job Duty
(Digital Marketing) support digital marketing initiatives, including social media management, online advertising, and SEO strategies;
Job Duty
stay updated on digital marketing trends and tools to enhance the university s online presence;
Job Duty
(Collaboration and Relationship Building) work collaboratively with cross-functional teams, academic departments, and administrative units to gather information and align marketing efforts with institutional objectives;
Job Duty
cultivate relationships with key stakeholders to ensure effective communication and understanding of marketing goals;
Job Duty
(Reporting and Analysis) prepare regular reports on marketing performance metrics, analyze results, and provide recommendations for optimization; monitor and assess the competitive landscape and industry trends to inform marketing strategies;
Job Duty
(Budget Management) assist in the development and management of marketing budgets, ensuring cost-effectiveness and adherence to financial guidelines;
Job Duty
utilize Meltwater to monitor media hits and compile monthly reports for University stakeholders;
Job Duty
photograph campus events;
Job Duty
produce weekly internal newsletter for LMU constituents;
Job Duty
communicate with general public through social networking vehicles;
Job Duty
assist in the creation and maintenance of a marketing plan for LMU in conjunction with the Executive Senior Director of Marketing and Public Relations;
Job Duty
work with appropriate divisions and departments of LMU and Administration division and University Advancement Office to determine appropriate markets for distribution of advertising and promotion;
Job Duty
Coordinate public relations efforts for assigned beats (including J. Frank White Academy, School of Arts, Humanities and Social Science, School of Math and Science, School of Education) ;
Job Duty
work closely with the Office of Admissions and Student Services to plan and participate in student recruitment activities and promote events like Preview Days, Railsplitter for a Day, FAFSA Workshops, etc.;
Job Duty
Manage MeritPages recognition for students and distribution of hometown releases for Dean s list and graduation;
Job Duty
attend monthly meetings with the Administration division and Division of University Advancement;
Job Duty
complete required institutional and program accreditation reports necessary for the operation and advancement of the university;
Job Duty
plan and post messaging on campus signage including building screens and marquee at front of campus; and
Job Duty
perform other duties as assigned.