Assistant Director of Marketing and Fan Engagement

Ball State University

Muncie, IN

ID: 7107508 (Ref.No. BSU32535)
Posted: August 8, 2022
Application Deadline: Open Until Filled

Job Description

Reporting directly to the Deputy Athletic Director of Marketing and Strategic Initiatives, responsibilities include, but not limited to, overseeing the implementation and execution of marketing and advertising plans for assigned sports, oversee all student marketing to include student ticketing, loyalty and rewards digital platforms, and work with social media staff to increase student awareness and attendance. Organize and supervise all on campus marketing endeavors, organize and manage new student orientation presence and other campus event participation. Serve as the game day producer for assigned sports, assist in management of student staff, manage the mascot program, kids club and perform other duties and responsibilities as required, assigned or requested. Adheres to all NCAA, Conference, and institutional rules and regulations.

Job Function:

Reporting directly to the Deputy Athletic Director of Marketing and Strategic Initiatives, responsibilities include, but not limited to, overseeing the implementation and execution of marketing and advertising plans for assigned sports, oversee all student marketing to include student ticketing, loyalty and rewards digital platforms, and work with social media staff to increase student awareness and attendance. Organize and supervise all on campus marketing endeavors, organize and manage new student orientation presence and other campus event participation. Serve as the game day producer for assigned sports, assist in management of student staff, manage the mascot program, kids club and perform other duties and responsibilities as required, assigned or requested. Adheres to all NCAA, Conference, and institutional rules and regulations.

Minimum Education:

Bachelor’s degree from an accredited institution in communications, marketing, public relations, technical writing, digital media, sport administration or related field.

Preferred Education:

Master’s degree from an accredited institution in communications, marketing, public relations, technical writing, digital media, sport administration or related field.

Minimum Experience:

One year of departmental experience in a related field.

Preferred Experience:

Two years relevant experience in intercollegiate athletics, sports business industry or related agency work. Graphic Design experience.

Duties and Responsibilities:

  • Oversee the implementation and execution of marketing, promotions and advertising plans for assigned sports. Creates and implements in-game promotions, executes pre-game and during game promotions. Assists department with revenue generation, enhancements to fan experience and ticket sales support.
  • Oversee social media staff to increase student awareness and attendance. Organize and supervise all on campus marketing endeavors, organize and manage new student orientation presence and other campus participation
  • Serve as the game day producer for assigned sports. Assist with the development and implementation of the overall game entertainment strategy and overall fan experience. Management of game day timeline and script development. Work with Learfield and production staff to support in-game video board productions
  • Manage the spirit squads, mascot program and kids club.
  • Create content for use on social media, in emails, etc. to promote games and events. Create content and work directly with designers. Approve collateral for use in print, digital, and social media.
  • Supervise student employee positions and student interns in facilitating marketing projects.
  • Perform other related duties as assigned.


At Ball State University, we recognize inclusive excellence as an integral endeavor to fulfill our University’s mission and our strategic plan. We recruit, support, and retain a diverse population of students, faculty, and staff. We encourage and reward diversity of thought. We promote a work environment that encourages and rewards innovation and creativity. We pledge to keep Inclusive Excellence at the highest level of institutional importance and as a foundation in all that we strive to do. Our over-arching goal for Inclusive Excellence is to adopt a university-wide Inclusive Excellence approach to academic, administrative support, and service functions of the university. We believe Inclusive Excellence must be infused in every step we take.